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Here are some useful tools that will assist you further in making the most from Businessmagnet.co.uk. A content guide for enhanced profile customers explains in detail how to write the best descriptions for online advertisements. Information on our new ABCe relationship, a neat toolbar and our affiliate link program can all be found here.
We have compiled a guide to help you make the most of your Businessmagnet advertising package.We encourage you to write a unique, clear and concise description for your company, products and services - this will help your potential customers understand who you are and what you can offer them.
The length of your description
Although a long description may give a potential customer all the information they need to proceed with an enquiry, a large amount of text could also tire the customer and allow their attention stray. Equally, a very short description may be too vague to prompt the customer into making an enquiry, so we recommend a minimum of 250 words and a maximum of 1000 - with around 500 words being optimum.
Why it's best to make your description unique
Making your narrative unique is important because the major search engines discredit information that is duplicated on other websites, so try to subtly adapt your description text to maximise its impact and search engine effectiveness.
Write your content in sections
Ideally, you should write your description in sections, with an introduction, a service / product range section and a summary section.
Your introduction section
The way you introduce your business is an important element of your advert. When a potential customer lands on your advert, you need to retain their interest - a well written introduction will prompt the visitor read-on and hopefully match your products or services to their needs. A good introduction could include information such as when you established your business, a general overview of the products or services you offer, any specialist capabilities you offer and any USPs you may have (unique selling points or propositions), as well as a brief history of the business.