The length of your description
Although a long description may give a potential customer all the
information they need to proceed with an enquiry, a large amount
of text could also tire the customer and allow their attention stray.
Equally, a very short description may be too vague to prompt the
customer into making an enquiry, so we recommend a minimum of 250 words
and a maximum of 1000 - with around 500 words being optimum.
Why it’s best to make your description unique
Making your narrative unique is important because the major search
engines discredit information that is duplicated on other websites, so
try to subtly adapt your description text to maximise its impact and
search engine effectiveness.
Write your content in sections
Ideally, you should write your description in sections, with an
introduction, a service / product range section and a summary section.
Your introduction section
The way you introduce your business is an important element of your
advert. When a potential customer lands on your advert, you need to
retain their interest - a well written introduction will prompt the
visitor read-on and hopefully match your products or services to their
needs. A good introduction could include information such as when you
established your business, a general overview of the products or
services you offer, any specialist capabilities you offer and any USPs
you may have (unique selling points or propositions), as well as a brief
history of the business.
How
to supply images to Businessmagnet
We can accept your images in almost any format - .bmp, .eps, .gif, .jpg,
.pdf, .png, .psd, .tga and .tif (ask your account manager for assistance
with other formats). As images are normally reduced in dimension to
around 200 pixels in width, it is important to make sure your images are
recognisable and can be identified at this size.
