Everyone likes to make good
decisions, especially in business. This section will help you to better
understand our advertising solutions including the site demographics,
circulation statistics, cases studies and testimonials and our unique
itraka statistics reporting tool.
Circulation (publisher
statement) Businessmagnet
receives more visitors per advertiser than any other B2B directory in
the UK. To learn more about how we measure our traffic go to the bottom
of this page. Businessmagnet contains pages built solely for b2b
industries within the UK and Ireland.
Did you Know...?
Businessmagnet is registered with ABC (registration approved February
2009).
Click here
for more information on ABC.
The perfect
combination....quantity and quality The Businessmagnet directory boasts superb user profilesand
a very high levelof visitors...an excellent combination that
lays the perfect foundation for the b2b advertiser... Businessmagnet recognize that a large audience does not always lead
to success, equally important is that of visitor quality.
Our statistics demonstrate that the Businessmagnet directory is a very
viable way to promote your products and services to the UK's business to
business buyers.
Page to Traffic Ratio Unlike television and radio advertising viewing/listening
statistics, internet advertising has a 3rd dimension to consider...the
number of pages within a site. Lets take a 40 page website that receives
200 page views per day, 200/40 gives us a page to traffic ratio of 5.
Why is this important? well, if you are an advertiser you may well be
interested to know this figure. It gives us a rough interpretation of
the audience share each page on a site receives. We cannot be exact as
some pages will attract more viewers than others, the home page for
instance.
Some of the busiest websites in the world contain millions of pages each
taking a portion of traffic. If a 10 page directory could be successful,
its advertisers would receive a generous ratio of page views or traffic.
Even a webpage with limited content would normally receive a few views
per month. This is because search engines read and store the information
they find on web pages, this is called indexing. They return the page as
a result when a search is typed into the search engine that is relevant
to that pages content. Enormous sites containing hundreds of thousands
of pages get much of their traffic this way.
Enhanced profiles and paid for advertisements on directories gain a
larger portion of a websites traffic and in turn receive more enquiries.
How we determine Website Usage
Our statistics have
been filtered to remove robotic activity. Our dedicated software seeks
to ensure
that only human user activity is recorded to compile this data, enabling
us to provide reliable reporting of our monthly page impressions.
Various campaigns enable us to build detailed demographics. We call
these user profiles, they give us, our visitors and advertisers an
accurate indication of the past and present activity on the
Businessmagnet directory. By using special monitoring software we can
establish a rough geographical location for our visitors.
Page Impressions
Here at Businessmagnet we use page impressions to record and verify our
website traffic. Page Impressions refer to the number of times a webpage
has been requested by the server.
There are other terms you may hear when discussing or reading about
website traffic. Here we will touch upon those terms and give an
indication of why some should be avoided.
Hits
A fuzzy term meaning the number of times a web server has been "hit" by
a request for a webpage or a graphic image. Since perhaps 5 out 6 "hits"
are for graphic images, the number of "hits" can be grossly misleading.
Usually what people mean by "hits" is the number of times a webpage has
been seen, but to be precise, the better term is "page views" or "page
impressions." Avoid the term hits, it is used by many less frequented
websites to give the impression of high traffic figures
Visits
A visitor is what it says it is, one person visiting a website at any
given time. Normally one visitor would be counted as a person visiting a
website and not returning to that same website for at least 30 minutes.
The problem with visits is it doesn't really give any indication as to
what the visitor is actually doing on a website. Lets take a website
that has one page. The website in question is recorded as having twelve
visitors one day, this is pretty accurate, they all saw that one
page,...you can't go wrong. Now, lets take a website with 100 pages that
has also recorded twelve visitors. Ok, so we know there were twelve
visitors, but what did they see? did they look at seven pages on average
or five?. We don't know, perhaps they all arrived, looked at the home
page and left. Page impressions rectifies this situation giving a
precise figure of actual content viewed.
