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How to integrate direct mail and email
News and PR from Washington Direct Mail (WDM) - Published 11 May 2018
Last year, we looked at the advantages of direct marketing and email – establishing who is king of marketing.
Direct mail advertising affords better results
Other announcements from Washington Direct Mail (WDM)
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Why you should consider using vouchers for direct marketing
When it comes to customer engagement strategies and retention, one thing consistently tops the list – promotions.
20 Jul 2018
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Why you need an account manager for your campaign
When it comes to managing your campaign and getting it in front of the right people, you need to consider the importance of an account manager.
20 Jul 2018
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No more robots! How to humanize your brand
We might live in a digital world, but that doesn’t mean we’re quite ready for robots.
20 Jul 2018
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The Ultimate 35 Direct Mail Marketing Insights
At WDM, we’re a mailing house that takes pride in the industry. In fact, the direct mail marketing business is like our child.
11 May 2018
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Getting the best envelope for your direct mail campaign
While design, copy and print finishing are crucial to the success of your direct mail, you cannot afford to forget about your mailing envelopes.
11 May 2018
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How can I increase responses for my direct mail campaign?
The objective of most successful direct mail campaigns is to increase customer retention. Therefore, you’ll boost your brand profile.
11 May 2018
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AI Marketing: Is it the only future for companies?
We need to talk about the future. While we don’t believe robots are about to take over the streets, the future of marketing is looking metallic…
11 May 2018
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The Importance of Transactional Mail Terms and Conditions
Transactional mail refers to direct mailing sent by a business or mailing house.
20 Feb 2018
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Ultimate GDPR Marketing Guide: What it Means for your Company
Personal data has been called the ‘world’s most valuable resource’ ahead of oil (The Economist) and is collected at an astonishing rate.
20 Feb 2018
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Direct Mail Campaign Ideas To Consider For 2018
Back in 2017, we produced our guide to direct mail formats for your business. We analysed the trends over the past couple of years to predict what’s next for direct mail in 2018.
20 Feb 2018
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A Comprehensive Guide to Direct Mail Fulfilment
Direct mail fulfilment is a vital component of any direct mail campaign.
20 Feb 2018
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Net Promoter Score Rates WDM Mailing House as ‘World Class’
World Class Customer Service
20 Feb 2018
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Direct Mail Campaign Planning for 2018
Direct mail marketing is a traditional form of advertising, one that is becoming ever more popular in 2018.
20 Feb 2018
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Digital versus Screen Printing
What’s the difference between Screen printing and Digital printing?
20 Feb 2018
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Creating the Perfect Direct Mail Marketing for 2018
017 has been a busy year for direct mail, and 2018 looks to be even bigger.
20 Feb 2018
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What are the Best Practices for Direct Mail Campaign Creation? An Eight Step Pro
Understanding the best practices for creating a direct mail campaign has again become essential for any marketer.
10 May 2017