- Contact 0870 350 7767
- |
- Advertise
Who uses Businessmagnet?
As the UK's preferred B2B digital media platform, Businessmagnet is used by decision makers and purchasing influencers across every industry and business sector. Here's exactly who you'll reach — and why audience quality matters more than raw numbers.
Where our visitors come from
Over 81% of Businessmagnet's visitors are located in the UK, making it a highly targeted platform for reaching British B2B buyers.
User profile
The seniority of people using the platform — the majority are managers, directors and proprietors with buying authority.
How visitors find us
More than half arrive via search engines — active buyers with genuine intent, not passive browsers.
Quality over quantity
Businessmagnet recognises that a large audience does not always lead to success — equally important is the quality of that audience. With 80% of visitors being decision makers and purchasing influencers, your advertising reaches the people who actually place orders.
Our statistics demonstrate that Businessmagnet is a highly viable way to promote your products and services to the UK's business-to-business buyers.
Why we measure page impressions
Many platforms quote vanity metrics. We report page impressions — the number of times a page is actually requested and viewed — because it's the most honest measure of real content engagement.
Filtered for humans only
Our dedicated software removes robotic activity, so reported figures reflect genuine human visitors — not bots inflating the numbers.
“Hits” can mislead
A single page can register many “hits” just from loading its images. Roughly 5 in 6 hits are for graphics — which is why hit counts are grossly misleading.
“Visits” tell you little
A visit count tells you someone arrived, but not what they did. Page impressions give a precise figure of the actual content viewed.
iTraka performance monitoring
Now you can monitor and correlate every enquiry generated by your Businessmagnet listing. Our revolutionary and exclusive iTraka tool provides the most comprehensive response-tracking capability offered by any UK media platform — so you can see exactly what your advertising delivers, at a glance.
How a directory listing fits your wider marketing mix
No single channel does everything. SEO, paid search, LinkedIn, social and the newer AI answer engines each have a role — and the most effective B2B marketers blend them. Independent research shows businesses running multi‑channel campaigns generate around 31% more leads than single‑channel ones.1 The table below puts typical UK/US B2B cost‑per‑lead benchmarks side by side, so you can see where a Businessmagnet listing fits: a fixed annual cost, a presence in front of high‑intent decision makers, and a structured, authoritative profile that traditional search and AI answer engines can both draw on.
| Channel | Typical B2B cost per lead | Strengths | Trade-offs |
|---|---|---|---|
| Businessmagnet | Fixed annual fee from £495/yr + VAT |
Decision-maker audience, high-intent search traffic, fixed predictable cost, account-managed, dofollow backlink | UK B2B focus; not a fit for B2C or overseas-only targeting |
| Google Ads (PPC) | ~£55 ($70)2 | High commercial intent; fast to launch; granular control | Cost per click rising; you stop paying, you stop appearing. Business Services CPL ~$1042 |
| LinkedIn Ads | ~£85–195 ($110–250)15 | Precise targeting by job title, seniority and company | The most expensive paid B2B channel — ~57% above Google search3 |
| Meta / Facebook | ~£110 ($142)1 | Low cost, wide reach, good for awareness | Lower B2B intent; leads often need heavy nurturing |
| Organic SEO | ~£25 ($30)4 | Most cost-efficient over time; compounding returns | Slow to build; AI Overviews now cut clicks to ranked pages substantially6 |
| AEO / GEO (AI search) | Emerging | AI-referred visitors convert ~4.4× better than organic7; relies on being cited as an authoritative source | Still ~1% of traffic today, though growing fast7 |
| Trade shows / events | ~£650 ($840)1 | Unmatched face-to-face relationship building | Highest cost per lead of any channel |
As search shifts towards AI answer engines, the brands that get cited are those with a clear, structured, authoritative presence across the web. A Businessmagnet profile — indexed across 100,000+ product categories with a dofollow link from a DR 58 domain — gives both traditional search engines and AI answer engines a credible, machine-readable source describing what you do and where you do it. It works alongside your own website and paid campaigns, at a fixed, predictable cost.
Sources
- Sopro, B2B Cost Per Lead Benchmarks (2025) — channel CPLs & multi-channel uplift.
- WordStream / LocaliQ, Google Ads Benchmarks 2025 — average B2B CPL $70.11; Business Services $103.54.
- Flyweel, Lead Gen CPL/CAC Benchmark Index 2025 — LinkedIn ~57% above Google search.
- Zeliq, B2B Cost Per Lead 2025 — organic SEO ~$30 per qualified lead.
- HubSpot, 2025 CPL & CAC Benchmarks — LinkedIn $150–250 top-of-funnel.
- CXL, Answer Engine Optimization Guide (2026) — zero-click searches 56% (2024) rising to 69% (2025).
- Instant Press / Conductor, AEO & GEO Statistics 2026 — AI referral traffic ~1% of total, converting ~4.4× organic.
Figures are indicative industry benchmarks (US dollar sources shown with approximate GBP equivalents at ~£0.78/$1) and will vary by sector, geography and campaign. Shown for comparison only.
Ready to reach this audience?
Register your company for free, or book a discovery call and we'll show you how to put your business in front of these decision makers.
0870 350 7767