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What are the Best Practices for Direct Mail Campaign Creation? An Eight Step Pro
News and PR from Washington Direct Mail (WDM) - Published 10 May 2017
Understanding the best practices for creating a direct mail campaign has again become essential for any marketer.Although the use of email reduced the number of direct mail campaigns, it also forced those creating them to improve their quality, and this has enabled the creation of marketing with much greater stand-out and more impact.
In fact, the true benefit of direct mail can now clearly be seen... as a highly targeted channel that is especially valuable when used in conjunction with other channels-to-market such as email, sms and website content, because of the combined effect of promotional awareness.
That's why WDM have put together this short video on "The Best Practices for Direct Mail Campaign Creation? An Eight Step Process".
https://youtu.be/27nd9GuDpCY
As we say in the video... it's all commonsense, but it's usually only commonsense after you've been told it.
It's worth a watch.
If you like it... please share it.
Direct Mail Campaigns are back with a vengeance
the true benefit of direct mail can now clearly be seen
worth a watch
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