BIRLEY SUPPLIES NEW TOBACCO KIOSKS

Birley Manufacturing has teamed up with JTI to supply tobacco display kiosks within the Key Multiple Grocer Sector installing within Main Store Supermarkets, petrol stations and convenience stores.Birley, a family-owned firm based in Sheffield, developed its range of secure cigarette display units so that they can be modified to comply with the new restrictions on the display of tobacco products. Birley is currently installing the specially designed tobacco display units into outlets across the country with circa 400 set to be in place across a number of stores by November 2013.

The firm supplies a full range of displays, equipment and services for a cross section of retail outlets as well as a complete project management service from shop floor layouts to coordinating delivery and installation of equipment from other suppliers.

The reaction to the new kiosks has been very positive. The new style equipment makes it easier for staff to locate and obtain product whilst maintaining a safe and secure display that adheres to current regulations.

Steve English, MD of Birley Manufacturing, commented: “We are delighted to have worked with JTI on this large scale project and hope that the kiosks will make the changeover much more manageable. We look forward to working on similar projects in the near future. Our extensive experience in the retail environment means we can roll out the installations simply and smoothly, fully prepared to handle any eventualities along the way.”