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Oxford Business Group app

Sync Interactive News and PR from Sync Interactive - Published 03 March 2017 Oxford Business Group is a global publisher and consultancy producing annual investment and economic reports on more than 30 countries. Every business intelligence report is based on in-country research by experienced analysts.
Features include:

• Browse and preview OBG published reports from over 30 countries
• Log in with your OBG website account to read your purchased reports within the app

• Search economic analysis articles from over 30 countries and 17 sectors including Energy, Financial Services and Construction

• Read interviews & viewpoints from some of the world’s most influential government and business leaders

• Download content to the apps library for offline access and sync your libraries from website to app

Research-led business intelligence

Oxford Business Group delivers tomorrowÂ’s growth markets today.

The global economic landscape is changing, and since 1994 OBG has been at the frontier of mapping new waves of emerging economies. OBG now operates in many of the worldÂ’s fastest growing markets, offering internationally acclaimed intelligence on regions that are shaping the future balance of economic power.

The iPad app allows OBG customers to access the full library of content, reports, interviews and economic news where ever they are in the world.

With the ability to download content to the device for off line use and sync their content with the online desktop accounts, the app is a one stop reference for global economic opportunities.

Brand consistency
As a respected global brand, keeping the look and feel of the OBG website was an essential part of the brief.

We created an app that keeps many of the familiar UI, branding and visual cues, but with a mobile optimised design that maximises the use of the screen space.

Data management
With such a huge amount of content pulling through the app combined with regular news and report updates, it was vital to optimise the memory management of the app to keep the system running smoothly. By optimising the API calls to only display the onscreen essentials, and call up the content on an on-demand basis, we were able to create a slick and smooth experience for users around the globe.
The iPad app allows OBG customers to access the full library of content, reports, interviews and economic news where ever they are in the world.

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