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How many leads could your business generate on Businessmagnet?
For over 20 years, Businessmagnet has connected UK B2B buyers with suppliers across more than 100,000 product categories. Use this estimator to see the approximate annual enquiry volume your business could expect, based on real performance data from active advertisers in your sector.
Step 1 — Select your industry sector
28 most active B2B sectorsHow we calculate your estimate
Methodology & data sourcesOur estimates are grounded in real platform performance data, not guesswork. Three core factors drive the numbers you see above.
Sector demand
Each sector has a different baseline enquiry volume, driven by how many buyers actively search that category on Businessmagnet each month. High-search sectors like Signs, Printing and Office Supplies generate more enquiries than niche sectors like Aerospace or Chemicals.
Package uplift
Higher-tier packages convert more of that demand. Advanced profiles see roughly 1.65× the leads of a Basic listing thanks to professional copywriting and 250 priority positions; Premium adverts reach approximately 2.4× through 500 positions and a Specialist placement.
Profile quality
The single biggest variable within your control. Complete profiles with images, detailed descriptions, keywords and active news consistently outperform sparse listings. Our team optimises every paid profile to maximise conversion.
Sector baseline
We start with the average annual enquiry volume recorded for active Basic advertisers in your chosen sector, drawn from iTraka performance data.
Package multiplier
That baseline is multiplied by the conversion uplift for your chosen package — 1.0× for Basic, 1.65× for Advanced, 2.4× for Premium.
Cost per lead
We divide the annual package cost by the estimated leads to give a cost-per-lead figure — typically a fraction of the cost of equivalent leads from paid search or trade shows.
Estimates are indicative and based on average advertiser performance per sector. Actual lead volumes vary with profile completeness, competition within your sector, seasonality, geographic focus, and the specific keywords you target. They are provided as a planning guide, not a guarantee. For a precise estimate based on your actual sector and target keywords, contact our team.
Ready to start generating leads?
Speak to our team for a personalised forecast based on your actual sector, target keywords and location. We'll recommend the right package and have your profile live and generating enquiries within a few working days.
0870 350 7767