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Home > Integrity Connect > Customer Communication Management
Customer Communication Management
News and PR from Integrity Connect - Published 04 May 2022
The Difference Between CCM and CRM
We are often asked whatÂ’s the difference between Customer Communication Management (CCM) and Customer Relationship Management (CRM). While both are key components of overall customer experience, there are distinctions to be made.
Read more - Click the pdf below:
Read more - Click the pdf below:
Related Downloadable pdf's
CRM is focused on managing customer interactions through data analysis with a keen eye on retention
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