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Gaining client loyalty, promotional gifts prove most effective advertising tool

Complete Business Gifts News and PR from Complete Business Gifts - Published 18 August 2013 Promotional products exceed other advertising methods in gaining client loyalty, appreciation and motivation
Recent research reveals promotional products and corporate gifts to exceed print, web advertising, direct mail and TV advertising in gaining the best customer loyalty, appreciation and motivation.

Promotional gifts make almost six times as many recipients feel appreciated (64%) than the mediums of print (8%), web (8%), direct mail (9%) or TV (11%).

Business gifts motivate over twice as many recipients to take action (50.7%) than the mediums of print (9.8%), web (11.2%), direct mail (8.9%) or TV (19.51%).

Promotional products invoke loyalty in over three times as many customers (60.1%) than print (8.7%), web (7.9%), direct mail (6.4%) and TV (16.9%).

Promotional products invoke loyalty in over three times as many customers than print, web, direct mail and TV advertising

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