HOW HASHTAGS CAN HELP PROMOTE YOUR BUSINESS

ThatÂ’s where hashtags come in. How Hashtags Can Help Promote Your Business written by Amelia Dean.

A lot of marketing for companies, brands and businesses nowadays is through social media, it's a low cost, effective and it reaches the billions of people across the world who use these social media platforms. However, with the world of social media being so massive it could be hard to find posts, people or businesses youÂ’re interested in as there are so many users of social media. ThatÂ’s where hashtags come in.

Hashtags are clickable words that allow you to find a community of people who have used that same word you're looking for. Businesses can use these when posting their work online and wanting to show it off and attract new clients. For example, say youÂ’re a florist, you post a picture of an arrangement you have done onto your social media and attach the hashtag '#flowerarrangements,' someone who would be wanting a flower arrangement would put into the search bar that hashtag and your work comes up leading them to your page and the best-case scenario is they contact you wanting to use your business.

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