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Reliance Precision announces brand evolution

Reliance Precision Limited News and PR from Reliance Precision Limited - Published 07 January 2020 Reliance Precision is launching a new brand identity in a year of celebration that will mark the company’s centenary in November 2020.
In the first major review of the brand
identity since its creation, the new
approach centres around an evolved
Reliance ‘shield’ logo, combined with an
updated wordmark.

Designed in the 1950s, the original
Reliance shield was influenced by the
companyÂ’s former location in St HelenÂ’s
Gate, Almondbury. St HelenÂ’s cross, book
and crown were adopted as part of the
logo for the business.

The evolved shield retains its distinctive
shape whilst the book and lectern have
been redrawn to better reflect the business
as it is today. The biggest change sees the
crown replaced with a gear segment - a
reference to the businessÂ’ technical roots
and a move to ensure that the shield
remains uniquely ‘Reliance’.

Whilst Reliance Precision Limited
remains the companyÂ’s legal name, the
new wordmark appears without the word
‘limited’, providing a simplified visual
approach.

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