It's important that existing and potential customers can find you and keep up to date with your information on social media. The two most popular social media platforms are Facebook and Twitter.
Facebook Pages allow you to create a focal point for visitors to find out more about you and your company, blog or institution. Whilst they can help drive traffic to your website, they are not necessarily a replacement for a well designed website. However, what they are excellent for is posting news and updates, and for creating events and promotions for your customers or people for whom you want to connect with. Furthermore, running Facebook advert campaigns can also highlight your web presence or gain more Likes to your Facebook Page.
Twitter, by contrast, is aimed at snappier information posts where you are limited to just 140 characters. However it also allows you to network with other people and companies which can drive greater interaction with your brand and visits to your website. If you regularly write content on your website in the form of a blog or news articles, publishing the links to these items via Twitter can quickly draw visitors to your website to read the articles in full.
Of course, maintaining these social media platforms can be time consuming, especially if you're focused on the day-to-day running of your business. This is where I can help you with my Social Media Management Package. I will create a bespoke package based on your needs, and the number of social media platforms you wish me to update and how often. Even if you have a current website that I did not create for you, I am still happy to maintain your social media platforms to ensure you get your message out there.