Promotional Products Week

Promoted annually by the British Promotional Merchandise Association, the aim of Promotional Products Week is to raise awareness of the power of promotional merchandise for businesses, and weÂ’re delighted to get involved.

Research shows that 89% of people will keep a free item of merchandise rather than throw it away. Why? Because itÂ’s free, and we all love a freebie!

The total amount spent by companies on promotional merchandise in the UK last year was approaching £1bn. The list of top ten products loved and kept by the British public is topped by the promotional pen, with other items such as mugs, t-shirts, note pads and mouse mats making the list.

The theme of this year’s Promotional Products Week is Promote Your Brand, featuring pictures of promotional products in action. We have a great example of this! BusinessGiftUK.com supplied a branded bag to the Leyland Leader in December 2015 which catapulted a local promotion to the global stage. The bags were photographed on social media in such faraway places as Lake Tahoe, Sardinia and Alaska quoting #leaderbagontour, making the Leyland Leader more than just a “local voice”! Keith Bradshaw of the Leyland Leader was delighted with the campaign.

A survey of 1000 respondents commissioned by the BPMA found that promotional products motivate over twice as many recipients to take action than through print, web, direct mail or TV. There was also significant impact on loyalty and client appreciation which are obviously key to the longevity of a client relationship.

Please follow our PPW activities via our Facebook page, https://www.facebook.com/BusinessGiftUK/, and on Twitter @BusinessGiftUK. Please don’t hesitate to get in touch if you’re inspired by PPW to promote your business through fantastic promotional products – we’d be delighted to help!