B-Loonys Low-Cost Promotions Boost Footfall for Poundland Stores

The events team at B-Loony have been working closely with Poundland to boost awareness of their nationwide store openings with the supply and installation of printed balloons, decorations and low-cost promotional giveaways.

With Poundland’s recent acquisition of the 99p Stores brand for £55m, adding 250 new stores to their already impressive portfolio of over 640, comes the big task of organising a re-brand and store opening for each outlet.

B-Loony’s experienced decorating team manage the installation of balloon arches and balloon columns outside of each store in the early hours of the morning, ready for opening day, which alone is reported to increase footfall by up to 300%.

To maximise the impact of each opening event, Poundland use B-Loony’s custom printed balloons and hand waving flags to give away to the public, ultimately spreading brand awareness along the high-street.

In-store, staff wear printed sashes carrying the Poundland logo, bespoke bunting decorates the aisles, and printed helium balloons promote deals at point of sale.

All that’s left is booking a high profile figure to cut the branded store opening ribbon for that classic photo!