Reduce Exhibition Costs During a Recession

If your marketing budget has been cut and you are struggling to justify the cost of exhibiting before you “throw in the towel” you might want to read my latest posting on how you can reduce your exhibiting costs.

We all know the value of face to face selling at exhibitions so these tips might help you make that exhibition budget go a little bit further.

Trade Association Discounts

Most major exhibitions are linked to a particular trade association or publication. Find out if there is an associated discount scheme with the organiser before you book your space. If your trade association hasn’t got an agreed discount structure in place, lobby them to negotiate on your behalf.

Exhibition stand hire

An obvious way of reducing your spend is to hire your exhibition stand and equipment.
For more information on custom built exhibition stand hire and simple self build modular exhibition equipment see the link below.

http://www.accessdisplays.co.uk/exhibition-stand-hire.htm

Find a contractor who is already building at your show

If you can find a contractor who is already building at your show it may be possible to get reduced delivery and labour rates. If they are already going to your show ask them for a discounted rate.

The Access Displays Ltd website features a list of exhibitions we will be building at. The list can be found on the following page:

http://www.accessdisplays.co.uk/exhibitions-attending.htm

Electrics

Show electrics are expensive so get your ESSA accredited exhibition stand contractor to work out what you need and get them to book them on your behalf. ESSA contractors are experts so they may be able to find ways of saving you money when booking multiple electrical sockets and other services. However you decide to book your electrics make sure you book them on time so you don’t get penalised by a surcharge!

Flooring and platforms

Try and get your stand designed so that you don’t need an expensive platform. Most venues in the UK have electrical service ducts under the floor so you should be able to get power to stand alone displays without a platform with careful planning. In the USA the power comes from the ceiling which is why they don’t generally use platforms.

Carpets and tiles

If you are building your exhibition stand directly to the hall floor i.e. no platform or raised floor, consider using carpet or carpet tiles laid by the contractors who are doing the gangways.
If you do want to use carpet, “cord” is much cheaper than “velour” and vinyl surfaces are cheaper than laminates.

What stand space?

Space only exhibition plots are generally cheaper than shell schemes but you will have the responsibility for supplying any adjoining walls. Speak to your ESSA contractor or the organiser if you are not sure which the cheapest option is.

To read more visit our Blog:

http://accessdisplays.blogspot.co.uk/2011/11/how-to-reduce-your-exhibiting-costs-by.html