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Home > Total WSI Solutions > WHY IS MOBILE MARKETING SO IMPORTANT?
WHY IS MOBILE MARKETING SO IMPORTANT?
News and PR from Total WSI Solutions - Published 22 April 2015
Because it’s too big to ignore.
IÂ’m sure youÂ’re well aware of the emergence of smartphones and tablets, but really focus on how prevalent they are the next time youÂ’re, wellÂ…the next time youÂ’re anywhere. Take a minute to observe your surroundings when youÂ’re in these places or situations:
The workplace – do we ever call anybody ‘at the office’ anymore? Not often, as our phones are always with us, even at meetings or during lunch. Many people also use their smartphones after work to keep up with the never-ending flow of emails. Meanwhile, tablets are gaining prominence in offices as they’re often used in the field to take notes and record video or for sales and presentations.
A coffee shop – the next time you’re in a coffee shop, count the number of devices you see in the store. Chances are there will be a few people fiddling with their phones in line, some others sitting alone having a coffee and reading the news or playing a game on their tablets, and the rest will be sitting in pairs or groups talking (but phones will still be in hand or somewhere close, maybe on the table). No crystal ball here – just reality.
Shopping – whether it’s checking their list at the grocery store, comparing product reviews and prices, or texting without watching where they’re walking, people are using their phones while they’re on the move.
A family function – check it out over the holiday season when you visit family. You’ll see both kids and adults reading and playing games on tablets and everybody will be checking their phones in between lulls in conversation. The lucky ones will get phones, tablets or other devices as gifts.
So, what all these hypothetical anecdotes have to do with mobile marketing and your business? Put simply, there are a lot of people living in the mobile arena, which means thatÂ’s where marketing needs to go. Look at the dawn of TV and the computer; new, poplar mediums attract scores of people, and the best marketing follows the people.
The workplace – do we ever call anybody ‘at the office’ anymore? Not often, as our phones are always with us, even at meetings or during lunch. Many people also use their smartphones after work to keep up with the never-ending flow of emails. Meanwhile, tablets are gaining prominence in offices as they’re often used in the field to take notes and record video or for sales and presentations.
A coffee shop – the next time you’re in a coffee shop, count the number of devices you see in the store. Chances are there will be a few people fiddling with their phones in line, some others sitting alone having a coffee and reading the news or playing a game on their tablets, and the rest will be sitting in pairs or groups talking (but phones will still be in hand or somewhere close, maybe on the table). No crystal ball here – just reality.
Shopping – whether it’s checking their list at the grocery store, comparing product reviews and prices, or texting without watching where they’re walking, people are using their phones while they’re on the move.
A family function – check it out over the holiday season when you visit family. You’ll see both kids and adults reading and playing games on tablets and everybody will be checking their phones in between lulls in conversation. The lucky ones will get phones, tablets or other devices as gifts.
So, what all these hypothetical anecdotes have to do with mobile marketing and your business? Put simply, there are a lot of people living in the mobile arena, which means thatÂ’s where marketing needs to go. Look at the dawn of TV and the computer; new, poplar mediums attract scores of people, and the best marketing follows the people.
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