News and PR from CAE Business Solutions LTD - Published 23 May 2023
The two main purposes of a logo are to inform potential clients of a business’s name and to create a visual symbol that represents a business.
1) Create a positive first impression.
The main intent behind a logo is to establish a businessÂ’s brand identity and ensure that when customers see a businessÂ’s logo it communicates on various levels.
To view the full news article click the pdf below: