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Circulation

The Businessmagnet directory boasts superb user profiles and a very high level of visitors... an excellent combination that lays the perfect foundation for the b2b advertiser...

Businessmagnet recognise that a large audience does not always lead to success, equally important is that of visitor quality.

Our statistics demonstrate that the Businessmagnet directory is a very viable way to promote your products and services to the UK’s business to business buyers.

Viewed by
more visitors per
advertiser

than any other Business-
to-Business directory
in the UK

How we calculate
website usage

Our statistics have been filtered to remove robotic activity. Our dedicated software ensures that only human user activity is recorded to compile this data, enabling us to provide reliable reporting of our monthly page impressions.

ABC Registered Results

ABC is the industry owned, tri-partite, not-for-profit organisation that works with and for media owners, advertisers and media buyers to help them better understand and gain confidence in the data they use.

Find out more about ABC >

Page Impressions

Here at Businessmagnet we use page impressions to record and verify our website traffic. Page Impressions refer to the number of times a webpage has been requested by the server.

Avoid being misled
by other terms

Hits

A fuzzy term meaning the number of times a web server has been “hit” by a request for a webpage or a graphic image. Since perhaps 5 out 6 “hits” are for graphic images, the number of “hits” can be grossly misleading.

Visits

A visitor is what it says it is, one person visiting a website at any given time. Normally one visitor would be counted as a person visiting a website and not returning to that same website for at least 30 minutes. The problem with visits is it doesn’t really give any indication as to what the visitor is actually doing on a website.

Lets take a website with 100 pages that has also recorded twelve visitors. Ok, so we know there were twelve visitors, but what did they see? did they look at seven pages on average or five?. We don’t know, perhaps they all arrived, looked at the home page and left.

Page impressions rectifies this situation giving a precise figure of actual content viewed.