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Home > Bespoke Business Training Ltd > When it comes to change, don't use the 'Nike' approach
When it comes to change, don't use the 'Nike' approach
News and PR from Bespoke Business Training Ltd - Published 18 August 2025
When change becomes necessary, avoid the 'Nike' approach of simply telling your employees, "Just do it!"
This often leads to the most resistance from your team when it comes to change management.
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The first question employees typically ask is: Why is this change happening, and why is it necessary?
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