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Why content should play an important part in your specification strategy

Time54 Marketing News and PR from Time54 Marketing - Published 06 March 2023 Marketing to specifiers is challenging. Competition levels are higher than ever in the construction and interiors sectors, and trying to stand out and build relationships with specifiers is increasing
You will appreciate the importance of specifying your product or service for your business’ growth. And you will also understand how difficult it can be.

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For marketing managers, your content strategy will form the foundation of your marketing campaign

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