Assetsure Insurance

Third Floor
20 Eastcheap


  • Single Item Jewellery insurance
  • Insurance for Engagement Rings
  • Watch Insurance
  • Single Item Jewellery insurance
  • Insurance for Engagement Rings
  • Watch Insurance
Currently Open Call now
0208 0033 190
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Assetsure Insurance

Insurance Products to Suit our Customers’ Needs

At Assetsure we offer a range of specialist insurance policies to cover valuable items that for a variety of reasons, a person may not be able to have covered under a more traditional form of policy such as a home insurance. We quote for single or multiple items with polices arranged at Lloyd’s of London, the world’s oldest continuous insurance market. We are Lloyd’s of London cover holders and members of the British Insurance Brokers Association. Some of the covers we offer are detailed below.

Bicycle Insurance
We have designed our Cycle insurance policy to cover cycles that may be too valuable to add to a home insurance policy. Standard cover includes; accidental damage and theft and we include an allowance for accessories such as helmets and clothing and a hire cycle if needed following a claim.

We offer optional extra cover for bicycles that the enthusiast may require such as personal accident, public liability and competition use. We can cover a single bicycle or up to ten on one policy.

Electric Bike Insurance
With electric bikes fast growing in popularity now is a great time to get your electric bike insurance. Electric bikes do not require insurance but they are expensive and run into the same risks that everyday bikes face.

Our E-Bike insurance cover included:

  - Accidental damage, malicious damage, theft (including bike battery) - up to £12,500.
  - Public liability insurance (optional) - covering yourself to a sum of £2,000,000.
  - Clothing, helmets and accessories cover - Can be increased if required.
  - Need to claim against a third party for damages? Automatic legal cover included.

Jewellery Insurance
We offer insurance for valuable items of jewellery such as; engagement rings, bracelets, pendants and earrings. We can cover single items of high value and our insurance provides Worldwide “All-Risks” with no excess in the event of a loss. We can also insure watches such as Rolex, Omega, IWC or Breitling. Customers can choose to insure a single item of jewellery or a collection of items.

Many of jewellery insurance quotations are now available to quote and buy online via our website.

Insurance for Collectables
We are known in the UK as a nation of collectors, whether it be: coins, stamps, medals, toys, books, military items, antiques or whatever. It seems once the bug takes hold, collections take on a life of their own and often grow to quite a size. This can create problems in obtaining insurance especially if the value of the collection is out of proportion with the rest of the home contents. We offer a specialist policy for collectable items on an “All Risks” basis which includes accidental damage and loss and some covers which are not available under most standard home insurances; such as “Pairs & Sets” and “Defective Title”, Whatever the collection, we will do our best to provide insurance cover to protect it.

Fine Art Insurance
We provide insurance for paintings & prints, and will consider any item of artistic merit such as sculptures or objects d’art. We can insure a single item such as a painting and provide accidental damage, theft and loss covers. A range of specialist covers are also included such as “Death of the Artist” “Pairs & Sets” and “Defective Title” Insurance.

Other Insurance Types
We also have departments that can quote for home buildings and contents; we offer landlords covers and a range of commercial Insurance for shops etc. We specialise in offering insurance for Jewellers and Cycle Shops.

Products and Services

Associations, Memberships

Opening Hours

Monday -   08:30 to 19:00
Tuesday -   08:30 to 19:00
Wednesday -   08:30 to 19:00
Thursday -   08:30 to 19:00
Friday -   08:30 to 19:00
Saturday -   10:00 to 14:00
Sunday -   Closed

Accepted payment methods

Visa Visa Debit Cheque BACS MasterCard Direct Debit Maestro Postal Orders

Key Personnel

James  Farley

James Farley
Managing Director

Tel: 0207 305 5601

Rated 5 out of 10 reviews

five stars

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five stars
Lee Port,

Very professional and helpful, easy to go through forms , would highly recommend

five stars
Mr Ulus Isa,

Very professional, easy to speak too and very friendly. Whenever I call, they answer right away, so not waiting in a queue! They constantly asking if i have any questions and when explaining the products they are very clear.

five stars
Hemeena Dhillon,

Great customer service, Quick and easy.

five stars

I spoke to a customer service advisor by the name of Zoe. Brilliant service she provided on the phone. Great customer service. I recommend the company.

five stars
Elaine Patterson,

They are both professional and easy to talk to. When they received the information regarding my claim, they transferred monies the same day. Top service.

five stars
Victoria Salmon,

Following an online quote, I called to confirm, however the sales team were busy. The person who I got through to noted down my details and passed it on to the sales team. Within 10 minutes I had received a friendly phonecall from the sales team who took the time to walk me through the process and helped me understand what was included (without the difficult jargon words usually used in insurance!). It was a very simple and easy process and would recommend the company to anyone.

five stars

Swift service, great cover and decent price. No complaints at all.

five stars
Carl Joinson,

Emailed for a quote got a same day phone call and quote and cover straight away

five stars

Absolutely no issues. Good quote and very fast service. Nice friendly staff too. Will recommend, thanks

five stars
Miriam Verghese,

Great service from Rob and Joe, who were both very helpful and friendly. Very comprehensive cover at a good price.