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COMMUNICATING THROUGH THE CHAOS: THE POWER OF DIRECT MAIL

Integrity Print Ltd News and PR from Integrity Print Ltd - Published 18 August 2020 In this current, fast-changing environment, many businesses will need to keep their customers updated far more frequently than would normally be required.
Changes to services, operational practices, supply chain and logistics are just some of the issues on which these businesses will need to update their customers.

So, why not just email all your customers? Well, when it comes to critical communications, purely relying on mass email campaigns is not necessarily the most effective method, particularly when you consider the engagement levels of both mediums.

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