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Top Tips For Increasing Retail Sales

Index Flexico News and PR from Index Flexico - Published 13 June 2016 Need an easy boost to your sales figures ? Read on....
Here at Flexico, we are always looking for ways to help you to increase your sales and ultimately your profit margins. Our range of innovative merchandising and POS products is designed to synergise your marketing strategy with purchasing psychology, and we have listed our top 5 tips for encouraging your customers to spend more.
Cross-merchandising triggers impulse purchasing and presents you with excellent opportunities to increase sales. With minimal expenditure, you can inspire customers to buy accompaniments, just by displaying them close to the target product, e.g. cotton wool next to cleansers, dusters next to polishes, croutons next to soup, sauces and marinades next to meats, etc. Flexico cross-merchandising solutions include Clip Strips, hook systems, and hang shelves.
Make a purchase irresistible
As Oscar Wilde once said, “The only way to get rid of temptation is to yield to it... I can resist everything but temptation.” Whether it is a multi-purchase discount, a can’t be beaten price reduction, or just a good old-fashioned sample to whet the appetite, present your product as an opportunity too good to miss and it will be flying off the shelves.
Don’t be let down by disappointing displays
Whether you use triangular balance (encouraging the eye to the centre where the biggest products with the highest profit margin are situated), or a can’t be missed aisle display, the trick is to position your display where your store sees the most traffic. En-route to essential items, or your top seller, you want as many people as possible to be wowed by the aesthetics of the display, whilst feeling that they would be making a mistake if they didn’t make a purchase. Flexico offers a range of customisable cardboard displays to develop your promotional turnover.
Enhance the customer experience at the checkout
Flexico’s Basket Lift is designed to make it easier to empty a basket at the checkout and supports the shopping experience of disabled and elderly customers. A customer places their basket on the platform, which is then pushed forward towards the detection zone, thanks to a photoelectric cell which detects the presence of the basket itself. The basket is then silently and automatically lifted up to be level with the checkout, so customers don’t have to bend over to hoist heavy baskets onto the belt. Because the basket lift speeds up the movement through the checkout, increasing the volume of sales, it is a profit booster as well as empowering disabled customers to shop independently.
Shelf management
Mismanaged stock rotation costs retailers a phenomenal amount of money every year, and Flexico has lots of labour-saving solutions to reduce losses. Pushers (including the Smartpusher ®) optimise the visibility of products and encourage those impulse buys, dividers keep your shelf displays tidy and discourage ‘shelf rummaging’, and our Smartroller® automatically drives products to the front of the shelf and is ideal for drinks, cans, heavy products and large packaging solutions. In short, Flexico can save you money and time, increase sales and make the buying process more enjoyable for your customers.
For more details of Flexico and its solutions, visit www.flexico.com.

“The only way to get rid of temptation is to yield to it... I can resist everything but temptation.”