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As an integrated marketing agency we
enjoy giving our clients a competitive edge, we thrive on developing
ideas that create a point of difference, and we get a kick out of
delivering marketing that drives sales and profitability. It's
something we’ve been doing for our clients in Kent, the South East,
and the UK since 1994.
Marketing
In general, we believe companies make money by:
• winning more customers
• persuading customers to spend more
• getting customers to buy more frequently
• convincing customers to stay loyal
This is where FMS can help. It’s what marketing is all about to us -
helping our clients build their sales and profitability.
Advertising – online and printed media
We think that ultimately, what really makes consumers decide to buy,
or not to buy, is the content of your advertising, not its form.
Good ‘creative’ is crucial - whatever the media. We work hard to
help make sure that your advertising engages with your target
audiences and converts interest into sales.
Online marketing
At FMS we develop effective online marketing and communications
strategies that are founded in the principles of marketing, and
which reflect the importance we know ‘content’ has in getting
consumers interested in buying your products and services. We also
understand that successful Search Engine Optimisation involves so
much more than just running a Google ad words campaign!
Branding
We see branding as an essential tool in delivering company
profitability. Our approach is focused on developing branding that
helps differentiate a company’s offering from its competitors,
creates ‘stand out’, gets products and services onto the shopping
list of potential buyers, and that can create real and perceived
value that customers are prepared to pay more for (helping to keep
your business away from being a ‘commodity’ where the lowest common
denominator is price).
Design
We think that good design is simple. It is founded on a good
understanding of brands, consumer behaviour and market dynamics.
It is accelerated by investing time in getting to know clients,
their brands, and the way their brands work.
It can be evaluated against a simple but effective set of criteria.
A good corporate identity or piece of graphic design should:
• Express the essence / personality of the brand /
concept
• Engage with the audience it is intended for
• Communicate the proposition quickly, simply,
powerfully and effectively
• Have ‘stand out’/ be distinctive
• Be scalable
• Work across all media channels
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