The Data Agency is the UK’s leading provider of Data Asset Management services for companies looking to enhance the brand image, response rates and profitability of direct marketing campaigns.

A member of the Direct Marketing Association (DMA), The Data Agency can help devise and coordinate integrated marketing solutions to meet your specific business or customer data needs. From data cleansing, processing and hosting to lifestyle analysis, profiling and lead generation opportunities, our consultants specialise in a wide variety of marketing communication channels.

Why is Data Asset Management important? Every year, five billion items of direct mail are posted in the UK, of which an estimated hundred million are sent to the wrong address or worse - the deceased. Not only does it annoy consumers to the point of damaging your brands reputation, but also costs companies in excess of £50 million annually.

“Data Asset Management - a term which, we believe best articulates and focuses all of the Group's considerable product and service expertise towards achieving one very beneficial goal: To provide the best data management tools by which clients can increase ROI and win more business.” Mark Roy, CEO.

To receive a free data audit or simply discuss your direct marketing requirements with one of our consultants, feel free to contact us directly by either telephone or email.

Some of the client that have left Case Studies:



Firebox



Nectar



Rowland's Clothing

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