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The
REaD
Group plc is the UK’s leading provider of Data Asset
Management services for companies looking to enhance the
brand image, response rates and profitability of direct
marketing campaigns.
A member of the Direct Marketing Association (DMA), The
REaD Group plc can help devise and coordinate integrated
marketing solutions to meet your specific business or
customer data needs. From data cleansing, processing and
hosting to lifestyle analysis, profiling and lead
generation opportunities, our consultants specialise in
a wide variety of marketing communication channels.
Why is Data Asset Management important? Every year, five
billion items of direct mail are posted in the UK, of
which an estimated hundred million are sent to the wrong
address or worse - the deceased. Not only does it annoy
consumers to the point of damaging your brands
reputation, but also costs companies in excess of £50
million annually.
“Data Asset Management - a term which, we believe best
articulates and focuses all of the Group's considerable
product and service expertise towards achieving one very
beneficial goal: To provide the best data management
tools by which clients can increase ROI and win more
business.” Mark Roy, CEO.
To receive a free data audit or simply discuss your
direct marketing requirements with one of our
consultants, feel free to contact us directly by either
telephone or email. |
