|
 |
|
Market
Research Experts based in the North West |
|
Ci Research is an established and
experienced full service agency that offers a flexible, intelligent
and tailored approach to market research.
Headquartered in the North West of England near Manchester but
operating globally, we are passionate about ensuring the research we
conduct makes a real and lasting difference to our clients and their
customers.
We have over 20 years experience of supplying market research
services for clients across the private and public sectors – with
strong case studies in social research, education and skills,
healthcare, financial services, leisure and tourism, retail, FMCG,
food & drink, building and construction, business-to-business /
business support, chemicals and pharmaceuticals. |
|
RESEARCH METHODS
Examples of the techniques and methods we employ to capture insight |
|
 In
terms of market research methods, we offer qualitative research,
quantitative research and much more besides. We have strong in-house
capability in the traditional means of capturing insight – an
in-house CATI unit, web-developers and programmers for online
surveys, street interviewers and mystery shoppers. Our experienced
team have moderated thousands of focus groups and have conducted
countless executive depth interviews, hall tests and accompanied
shopping trips.
We can also offer clients more innovative research methods and
bespoke hybrid techniques – shopper insight films, eye tracking,
ethnography, semiotics, online focus groups, customer panels, online
communities, video diaries, co-creation, customer immersion
workshops, Research Events, SMS surveys, etc.
We also regularly carry out secondary research alongside our primary
research methods, including desk research and literature reviews,
and offer analysis only services for clients own self-completion
surveys. |
|
WHAT WE DO
Examples of the
market research projects we carry out |
|
Typical projects undertaken by Ci Research include:
Advertising Research
(including marketing campaign development and marketing campaign
testing, campaign / advertising awareness tracking)
Brand Market Research
(including brand development research, brand stretch, brand
alignment, brand strategy research, brand perception tracking)
Childcare Sufficiency
(a wide range of studies involving consultations with parents and
providers of childcare and conducting comprehensive analysis and
reporting of childcare supply and demand data)
Communications Research
(including literature comprehension and TCF testing,
communications development and testing)
Concept Development Research (and concept testing)
Customer Experience Research
(including research to better understand customer needs and
the customer journey)
Customer Satisfaction Research
(measuring and monitoring customer satisfaction, including
customer advocacy – we often use Net Promoter Score (NPS) – customer
retention and customer perception tracking)
Employee Research
(conducting surveys and consultation with staff to understand the
mood of the organisation and performance against values or other
KPIs)
Evaluations
(understanding what works and what does not work is critical to
shaping how services are delivered)
Needs Assessments and Analysis
(a key strength of our research is being able to meaningfully
assess supply and demand, analyse need and help clients identify
strategies for ensuring their products/services are fit for purpose)
Market Share Programmes / Syndicated Research
(Ci Research has developed an approach that enables us to provide
a syndicate of clients with confidential market share data for their
particular sector. This has been most successfully established for
the express parcels industry, where we have been running a programme
since 1993. We have recently launched a syndicated programme with
University unions researching students)
New Product Development Research
(to develop and test new products)
Packaging Research
(testing packaging designs and concepts)
Pricing Research
Researching Children
(research with young people and children – engaging these
audience requires specific expertise)
Researching Hard to Reach Groups (we regularly consult with
hard-to-reach groups, including ethnic minorities, disabled people,
etc)
Segmentation research
(using quantitative research, statistical techniques and
qualitative research to develop actionable segmentation models.
Includes market segmentations and customer segmentations based on
needs, attitudes and demographics).
Service Quality Benchmarking
Shopper Insights
(including our revolutionary Shopper Insight Film)
Turning Data into Intelligence and Planning for Action
(turning research findings into action forms an integral part of
our work. We have developed expertise in developing action plans and
testing strategies to ensure that the outcomes of our research are
turned into meaningful activity)
Usage & Attitude Research
Web Usability Research (research to test the design,
functionality, content and usability of websites) |
|
OUR BRAND
VISION AND VALUES |
|
 |
|
Please visit
our website to find out more information |
|
