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Leading
Qualitative & Quantitative Market Research Company
Vision One Research Ltd is an independent UK Market Research
agency based in central London in NW1 (close to Camden and Euston),
which was established in 1999. All our research is managed by
company directors who deal with all elements of the research process
from start to finish which means we offer highest quality standards
at competitive rates. Not only are we experts in market research, we
also specialise in brands, marketing and strategy and our analysis
delivers clear guidelines and recommendations to transform and grow
your business.
Our Leading Research Services
Over the past 10 years or so we have developed an enviable client
list working with national and international brands and blue chip
organisations, they include: Marks and Spencer, Cancer Research UK,
TV Licensing (Capita), Nikon UK, Thomson Holidays, Top Shop, The
Children’s Society, Local Government, Family Mosaic Housing, W H
Smith. But we don’t just work with the biggest companies, we also
help SMEs and small business start ups. We also have an excellent
track record – our Net Promoter Score is 80+ and our customer
satisfaction is 100% with the research services we offer. If you
would like to see some testimonials then please call or visit our
website.
Best Research Practices
Customers are not always conscious or cannot reliably say how or why
they value products or services. Our highly experienced consultants
have the knowledge of knowing when to rely on customers and when
other methods are more appropriate (e.g. advanced statistical and
modelling techniques to unlock and measure decision-making
processes). Every client and project is different and we always
start by identifying the approach best suited to your particular
needs and budget. Some of benefits and points of difference of our
services include:
-
All projects managed by our
experienced Directors (typically 20+ years)-
Impartial advice and free proposals-
We are friendly and passionate
about research-
ISO accredited telephone and face
to face fieldwork (Vision One Fieldwork)-
Members of MRS and MRS Company
Partners, ESOMAR, BiG, SRG, POPAI, AQR-
Leading online survey research
technology and access to over 500k people in the UK-
All projects tailored to individual
client needs-
UK and International qualitative
and quantitative research-
Competitive prices – we will find a
solution for you regardless of the budget!
Qualitative Services:
A well trained and experienced qualitative researcher/moderator is
someone who listens, then thinks, then asks the probing question to
get to the next level of the conversation. Our qualitative services
include:
-
Depth Interviews Focus Groups (Group
Discussions)-
Accompanied Shops/Surfs-
Eye Tracking - for websites,
in-store, advertising)-
Online Research (web enabled
groups/depths)-
In-store and in-home filming and
observation (ethnography)-
Vox pops and multimedia debriefs
Traditional
and Online Survey Research Services
Vision One have leading survey research and analysis techniques to
track or evaluate customer needs, attitudes, behaviours and
reactions to new concepts and business ideas. This includes;
customer satisfaction, brand and advertising tracking, usage and
attitude surveys, concept and idea testing, target market and
customer segmentation studies, brand equity and pricing studies. Our
fieldwork and analysis techniques include:
-
Face-to-Face Interviewing
(In-Home/Street/In-Store/Exit)-
Hall Tests-
Telephone Interviewing (CATI)-
Postal and Self-Completion-
Online Research (online customer
surveys or panels)-
Desk Research-
Data Processing, Data Tabulations,
Multivariate Statistical Analyses & Reporting
 Online
Survey Research Company
Online surveys have taken off in recent years due to cost advantages
it offers over other approaches, but the technology means that
results are available within days. We offer a range of online and
web based research from ad hoc surveys, tracking programmes and
customer panels using our leading edge software. We can also
recruit, manage and run customer panels for you – providing you with
an ongoing source of customer insight.
Leading Qualitative & Quantitative Market Research Company
Vision One Research Ltd is an independent UK Market Research agency
based in central London in NW1 (close to Camden and Euston), which
was established in 1999. All our business and consumer market
research is managed by company directors who deal with all elements
of the research process from start to finish which means we offer
highest quality standards at competitive rates. Not only are we
experts in market research, we also specialise in brands, marketing
and strategy and our analysis delivers clear guidelines and
recommendations to transform and grow your business.
Our Leading Market
Research Services
Over the past 10 years or so we have developed an enviable client
list working with national and international brands and blue chip
organisations, they include: Marks and Spencer, Cancer Research UK,
TV Licensing (Capita), Nikon UK, Thomson Holidays, Top Shop, The
Children’s Society, Local Government, Family Mosaic Housing, W H
Smith. But we don’t just work with the biggest companies, we also
help SMEs and small business start ups. We also have an excellent
track record – our Net Promoter Score is 80+ and our customer
satisfaction is 100% with the market research services we
offer. If you would like to see some testimonials then please call
or visit our website.
Best Market
Research Practices
Customers are not always conscious or cannot reliably say how or why
they value products or services. Our highly experienced
consultants....
.... Qualitative Services:
A well trained and experienced qualitative researcher/moderator is
someone who listens, then thinks, then asks the probing question to
get to the next level of the conversation. Our qualitative business
and consumer services include:
i-Vision
(Eye-tracking Research)
 Our eye-tracking research services (i-Vision) includes the latest
technology in mobile and computer based eye-tracking. Eye-tracking
is an ideal complement to qualitative research techniques and allows
you to investigate the subconscious behaviours of your customers and
how they interact with visual aspects of your brand – perfect for
advertising, usability testing, web site design and even retail and
shopping behaviour.
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